Getting the word out about your shop is hard on a budget - I advertise a bit in national mags. and I have done a few paid internet ads, but more of my sales come through direct communication like blogs and inserts. So when Twitter came along I was fascinated, but a little leery of this new phenomena - So I stayed away - till now.
In my new marketing plan 'check out Twitter' was in my research section - so I wandered over there last night and set up an account for one of my jewelry shops - It was easy to do and I was sending out tweets right away. I thought "OK, but now what - how is this going to translate into sales? Is it going to be more work with no real benefit?"
Well, here is how it translates into easy sales - you add the Twitter page to your toolbar so it is easy to log into in the morning - just like your Etsy, Email and Blog - get up there and make life easy - now click on it and send out a tiny message. Add a link to the newest piece of jewelry you listed and just watch how many hits it gets in the 2 hours after you post the Tweet!
Next, Twitter is a social networking site so you follow folks and folks follow you - within 12 hours we had a Teen Celebrity following us! You can also send out personal messages on Twitter to all your followers and invite them to look at your site - do the same for them.
And yes, Twitter did translate to sales for us last night! I was thrilled - 5 minutes was all it took!
Some Twitter tips -be spontanious and funny - it's not all about the product-it's about your personality getting some attention. Second, Twitter puts up a list of other Tweeters that you might want to add as friends based on the messages you send out - so use words that will garner you friends that are into what you do.
Be sure and post comments about your Tweeting here - I have to create another accout for each of my sites - this is far too much fun! Tweet you later - have a Fabulous weekend!